Causes Why Your Business Should Register Its Trademarks

A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few the reason why you need to protect your brand:

Notice

Trademark registration of one’s mark gives everyone constructive notice of your ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a search on an identical or similar mark as yours will identify that you already own the mark, that is therefore put on notice that its use of an identical or similar mark to yours may lead to trademark infringement. 3rd party is placed on notice to locate a new and different mark. With such notice, registering your mark prevents a conflict in long term.

Social Media

Social media is the best way to resource for most businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies there to protect against improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s internet sites account. See the venue’s policies for info. However, I located that a person complain to social media site for these wrongdoing and claim that another is certainly your brand without permission, the sites administrator responds with a request of proof of ownership of your subject logo. A trademark registration gives compelling evidence of brand rights.

Brand Loyalty

Registering your mark shows a commitment to your brand and shows your customers that commitment. The goodwill that could be developed through such commitment is invaluable to a profitable business.

Cybersquatting

Cybersquatters register domain names that are the same or much other parties’ trademarks or known brands with the one purpose of promoting them (to the rightful owner) high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a domain name that is identical or similar to your trademark.

Trademark Renewals

trademark renewal form in india registration can are as long as you continue making use of the mark in commerce. Undoubtedly are a some businesses that have registered trademarks possess over century old.

Trademark registration may end for organization, no matter. However, there are many compelling advantages of protecting your brand just you protect any other business skill. A trademark is your business’ brand, its identifier. Protect it with trademark registration.